Agency: Havas London
Durex’s Insync campaign proved to be a great success harnessing the full power of social networking. The campaign was designed for a new product that helped increase the females pleasure but helped slowed down the male, a dj being a great analogy. We designed a game as a facebook app where you could invite your partner or your friends to play against you. There were various games around the theme of trying to match each others speed. The faster you acheived this the more Insync you were.