Video Editing

BBC Augumented Reality

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Client: BBC

Agency: VML London

The BBC introduced the new version of the iPlayer in September 2010, which allows users to link the platform to their social networks. The BBC approached VML to designed an augumented reality experience to launch with an intergrated marketing campaign by  RKCR/Y&R. We wanted to allow users to virtually interact with the player to discover new programmes, list favourites and share the experience with friends. Users can also interact with the comedian Rufus Hound as part of the experience. I worked closely with the concepting team to design and shape the interactive experiences, as well as leading the production of the build and the creation of the video assets.

The Smurfs

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Client: Sony Pictures

Agency: Spinnaker Direct

The Smurfs in 3D featured on MSN’s homepage as a fullscreen page takeover. Smurfs has a huge fan base and so to attract them and new viewers I designed and built an animated smurf that runs around the page bumping into to page elements and then gets inside the MPU. When the user clicks the MPU, the page slides down to reveal the trailer and additional content.

Battle LA

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Client: Sony Pictures

Agency: Spinnaker Direct

Spinnaker asked me to design and build the YouTube home page takeover for the feature film Battle: Los Angeles. The concept was to increase the glitch effects on the page nearer to the launch date and on the lauch day the page would be destroyed by the alien invasion. The site received a huge amount of traffic topping the most unique page visits for a branded YouTube channel.

VML Showreel

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Client: VML

Creating a showreel for your company is a very similar experience to building your own portfolio. In both you want the work to shine and be presented at its very best. Luckily I had a lot of great work to showcase so was not short on material. To present VML as a dynamic, exciting digital company I created a whistle stop tour of the work with fly-through transitions cleverly linking you from one piece to another.

tfc_wedo_1

Futures Company

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Client: The Futures Company
Agency: VML

The Futures Company wanted to explain what they do. Which is fairly difficult for a company that predicts the future, deals in the abstract and offers tailored solutions to clients. The solution, after various concepting phases, was to illustrate this in a video, balancing creativity, information and tone of voice.

Screen shot 2010-09-26 at 18.04.43

Rimmel

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Client: Rimmel
Agency: VML

Whilst at VML, to support our pitch submission to Rimmel, I created a quick video demonstrating our idea. It was quite a technically challenging brief as the designs had hundreds of photos that needed to be animated but, with a little help from After Effects’ expressions, I managed to animate hundreds of photos in a 3D space and bring a 2D design to life.

storyboard

Bang Goes the Theory

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Client: BBC

These banners, which won Flash Talking’s Campaign of the Month Award, raised awareness for the popular BBC 1 show. The spinning man was built and animated in 3D. I brought it to life in After Effects by creating the scene, adding lighting and reflections. Then I designed and created the animation style and built the ads for Flash Talking. A results database was incorporated to store the results of the experiment. The ads did extremely well, with an engagement rate of 32%.

freebuddy

Freebuddy

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Client: Microsoft

Agency: VML London

Showreel showcasing Microsoft’s very successful Freebuddy campaign. A game where MSN users had to find clues over the internet to help free buddy.