Agency: VML London
The BBC introduced the new version of the iPlayer in September 2010, which allows users to link the platform to their social networks. The BBC approached VML to designed an augumented reality experience to launch with an intergrated marketing campaign by RKCR/Y&R. We wanted to allow users to virtually interact with the player to discover new programmes, list favourites and share the experience with friends. Users can also interact with the comedian Rufus Hound as part of the experience. I worked closely with the concepting team to design and shape the interactive experiences, as well as leading the production of the build and the creation of the video assets.