Client: Sony Pictures
Agency: Spinnaker Direct
The Smurfs in 3D featured on MSN’s homepage as a fullscreen page takeover. Smurfs has a huge fan base and so to attract them and new viewers I designed and built an animated smurf that runs around the page bumping into to page elements and then gets inside the MPU. When the user clicks the MPU, the page slides down to reveal the trailer and additional content.