Flash

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GE Innovation Center

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Client: General Electric
Agency: Imagination Sydney

How do you change the habits of a nation? GE built a centre in Dharhan in Saudi Arabia to educate their leaders about how to prepare for when the oil runs dry. 12 interactive touchtables with 4 supporting screens would then give insights about GE’s offerings.

The Smurfs

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Client: Sony Pictures

Agency: Spinnaker Direct

The Smurfs in 3D featured on MSN’s homepage as a fullscreen page takeover. Smurfs has a huge fan base and so to attract them and new viewers I designed and built an animated smurf that runs around the page bumping into to page elements and then gets inside the MPU. When the user clicks the MPU, the page slides down to reveal the trailer and additional content.

Battle LA

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Client: Sony Pictures

Agency: Spinnaker Direct

Spinnaker asked me to design and build the YouTube home page takeover for the feature film Battle: Los Angeles. The concept was to increase the glitch effects on the page nearer to the launch date and on the lauch day the page would be destroyed by the alien invasion. The site received a huge amount of traffic topping the most unique page visits for a branded YouTube channel.

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Data Visualisation

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Client: Philips
Agency: Rapp

Philips had a whole load of data they had collected from surveys they had conducted from around the globe. Rapp wanted to show this data in a literal way and make it as interactive as possible. I was called in after the concepting phase to design the look and feel, design the animations and build it. The whole project was built using MVC principles for future scalability and modular design. The healthy start animation uses Box2d physics engine so that the cells can bounce around within the petri dish, it also allows you to manipulate and play with them by chucking them around and into each other.

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Arthur Christmas

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Client: Sony Pictures

Agency: Spinnaker Direct

Arthur Christmas was Sony’s big 2011 Christmas movie, they wanted a big attention grabbing Yahoo Homepage takeover. We delivered a Yahoo world first, Yahoo featured the campaign on their Internet Week stall and needless to say Sony were over the moon. We synced all four banner spaces to create a continuous background and then animated elves and Arthur within this space. Once the intro video has finised I included lovely details like the elf’s eyes following the mouse and hotspots where the characters would jump or swing out. Once you click you are taken to the trailer then to the menu.

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O2 Priority Moments

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Client: O2
Agency: VCCP London

The Priority Moments multi-million pound campaign “Thinking of You” for O2 promoted the benefits customers get from being with O2. Based on the insight that customers want brands to give them a sense of optimism, the campaign has a mythical and surreal creative feel. I was asked to help translate this into their digital content.

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Futures Company

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Client: The Futures Company
Agency: VML

The Futures Company wanted to explain what they do. Which is fairly difficult for a company that predicts the future, deals in the abstract and offers tailored solutions to clients. The solution, after various concepting phases, was to illustrate this in a video, balancing creativity, information and tone of voice.

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F.E.A.R.3

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Client: Warner Bros
Agency: Bauer

To promote the new Warner Bros game ‘Fear 3′ I concepted, designed and built this MPU banner of a beating heart. Bauer specified it needed to work as a sequential ad so the more times you see the ad or the more times you touch over it with the mouse the faster the heart beats and the heavier the breathing gets.

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Business Intelligence

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Client: Microsoft
Agency: VML

Lovely rich media banner for Microsoft’s Business Intelligence a product to enhance office productivity.

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Matter

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Client: Matter
Agency: OPX

A website for London superclub “Matter”. Getting to the Dome was a problem, so OPX got me in to build a travel section to demonstrate the various means of transport available. The map was built and animated using AS3 and then integrated into the website with Javascript.