Creating a showreel for your company is a very similar experience to building your own portfolio. In both you want the work to shine and be presented at its very best. Luckily I had a lot of great work to showcase so was not short on material. To present VML as a dynamic, exciting digital company I created a whistle stop tour of the work with fly-through transitions cleverly linking you from one piece to another.
Edition is the portfolio site for Ben Spooner. He is an interactive art director and creative developer for advertising agencies in London and Sydney.