When you arrive on the app you are asked to select what sex you would like to be by using the tactile dj controller.
You are then asked to select a partner from your facebook friends. This then sends an invitation request to your chosen partner inviting them to play helping spread the campaign message.
Once you select what type of game you would like to play you are shown how to play by small overlay animations indicating what to do.
3 games were created in which the users had to try to match their partner. Indicators are shown throughout the game to tell you what your partner is doing as well. You then had controls to either speed up or slow down your deck.
The faster the two of you got in sync the higher up the leaderboard you would score and increase your chance to win the competition.